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CLEAR OUT


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I am having a huge huge clothing clear out and will be selling a tonne of stuff this sunday - 27th April at a stall at Brick Lane Market.

Come and visit! I will have lots of vintage, 2nd hand designer and a £5 basket. Follow my instagram @veritypemberton as as soon as I get the map of where my stall is I will add it to instagram/twitter. My friend Katherine is on the same stall and will be selling some of her clothes and some amazing feather headresses from her label, Feather of Lead.

Hopefully see you on sunday!

(Video Post)


A film collaboration with Murat Gokmen, Lydia C-S and Chloe Pemberton for the launch of MOON magazine.

Fashion’s Traveller


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Constantly shooting different clothes and outfits I somehow managed to build up a random little collection of pictures on my phone. For me these pictures remind me of a shoot, a place, a mood, or the girl we were shooting.

There is something quite nice about the ever moving wardrobe, I suppose a good way to describe a stylist is the gypsy of fashion. Always travelling and on the move with a suitcase or pile of bags to the next destination.

Wishlist


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I am trying very hard not to buy anything at the moment which of course means that I am making mental wish lists of things I would like.

At the end of April I will be selling off a tonne of my clothes at Brick Lane Market -(I will be sure to put a reminder on here) so it seems fairly stupid to be collating Pinterest boards of things I like, anyway I thought I would share a few of the things that have caught my eye recently.

1. I absolutely love this striped tee onesie from American Apparel and as soon as the sun decides to stay I might just be able to justify buying it.

2.I love Olympia Le Tan bags and after shooting Sarah de Mavaleix in Paris who has a 16 strong collection of them I want one even more!

3.Just purchased these chain earrings from Urban Outfitters which are sterling silver and look super nice mixed with my other hoops.

4.I have been a bit slow on discovering Lonely underwear but I absolutely love the strapping detail on this bra.

5.After feeling a bit run down generally and a 3 day cold I really fancy a bit of a beauty perk me up in the form of Clarins Beauty Flash Balm and Aesop Parsley seed cleansing oil.

6.I haven’t bought a new pair of jeans in ages, one of the perks of working as a designer means the occasional pair get thrown your way. I went in to Topshop to try on the girlfriend fit jeans and think I may have found the perfect pair. They are a really great cut, slightly cropped with a vintage wash, a much cheaper version of the Acne Pop jeans.

7.This tee dress from Urban Outfitters Renewal is the perfect lazy summer throw on and you can never go wrong with stripes.

8.Very excited to read my new Sherlock Holmes book after finishing The Bafut Beagles by Gerald Durrell which I enjoyed immensly.

9.Just bought a new pair of Birkenstocks, I already have a red pair of Madrid’s which I have been wearing constantly most summers so thought I would try out the Arizona’s. I quite like the fact that my mum has been wearing Birkenstocks for about 10years with socks and now they have suddenly become cool. Mum = style icon.

click on the brand name and it will link straight through.

Stripe it Lucky


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Trying out my new striped jeans on a recent weekend trip to Paris where I spent a very enjoyable couple of hours getting lost in the Pompidou Center after purchasing a Sherlock Holmes book from Shakespeare and Co (which is in the the brown paper bag I am clutching.) Wearing Asos White coat, scarf I knitted, Cos bag, UO striped jeans, and shoes from a carboot sale.

Also you may have noticed my blog has had a bit of a re-design, I have also joined the world of twitter, you can now follow me @veritypemberton and the same for my instagram. 

MOON MAGAZINE


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I am so excited to present my new magazine - MOON.

It features work from contributing photographers Vanessa Jackman, Zoe Zimmer, Josie Gealer and Amelia Pemberton as well as interviews with Liz Goldwyn, Florence Dixon of Tart Bakery and renowned embroidery designer Karen Nicols.

To launch MOON I hosted a party at Doomed Gallery which was sponsored by the lovely guys at Brew Dog beer-Thanks Brew Dog! The night included a photography exhibition, film screening, lots of great people and a lot of beer….

You can buy MOON right here.

Air BnB


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imageFirst 3 pictures depict the Paris apartment, bottom three are Edinburgh.

I love Air BnB I have used it so many times on trips I have almost lost count, from amazing apartments in Brooklyn to an incredible flat in Istanbul it never seems to disappoint.

I recently stayed at an amazing studio in Paris and a beautiful place in Edinburgh that was up about 7 flights of stairs and had it’s own wood burner. There is something so nice about travelling to different places but it still feeling homely, I am also nosey and love checking out the different way people decorate their home.

Paris Rays


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So lucky that my weekend trip to Paris coincided with some seriously sunny weather. Soaking up the sunshine in the beautiful area of Montmartre before a well earned tea break at Hotel Amour. Wearing Kurt Geiger sunglasses similar here, vintage Chelsea Girl dress, Joseph polo neck, Momocreatura necklace, Cos bag, and Topshop shoes.

Parisienne Vibes


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    image        Tiptoes blog, ?, Jane Birkin, Caroline Maigret

Off to Paris for the weekend for a much needed weekend of chilling. After a few weeks of craziness and as a result some very boring outfits; I have packed only an A-line leather skirt, 60’s mini dress and some stripey jeans, trying to channel some kind of Anna Karina/Francoise Hardy style hybrid.

Petalon


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imageAll images from Petalon

I found Petalon after stumbling across a rather beautiful bunch of flowers posted on Kate Hillier’s instagram. I am not really a big fan of mail order flower companies like Interflora and the like, the flowers never seem very pretty and are always obscenely overpriced. Petalon puts together two bunches a week and there is a flat rate of £20 which includes the flowers, delivery and £1 donation to Capital Bee charity…oh and they are cycled to your door!

They are also beautiful flowers, I ordered some for a friend and they arrived on wheels wrapped up in hessian with a bow. So impressed by the whole concept I thought I would email Florence who founded Petalon to find out more…

What made you start Petalon?

I used to work for Contagious Magazine where we would write about all sorts of innovative ideas. The concepts and start-ups that really grabbed me were the simple ones that did one thing really well, changing an everyday process into something that was easier for everyone. I wanted to create something like that. My fiancé had just started his bicycle brand, Kennedy City Bicycles, and I started to think up ways I could use the bikes in another way. When I realised how close we were to the market the initial concept for Petalon was born. I had always found ordering beautiful flowers through a florist came with a hefty minimum spend, and sending flowers through supermarkets just never looked like I had put much thought into it. I wanted to create an easy way to send beautiful flowers that was in an accessible price range. As I don’t have to pay for a delivery van, congestion charge, petrol or even shop rent, it means my overheads are a lot less so that I don’t need to charge as much for the flowers. I also limit the choice of flowers each week to two bunches - this reduces waste but also means I have something to talk about on social media each week when the flowers change.

What did you do before you started up Petalon?

I graduated from Newcastle University with a degree in Architecture (part 1) and it was at just the time that the building industry was struggling through the recession. There weren’t a lot of placements going, and I wasn’t 100% sure I wanted to be an architect at all, so I started looking at other jobs in London too. I tried all sorts of things, from Interior Design, to Events & Concierge and then it was at my time with Contagious Magazine where I was exposed to so much innovative thinking that I started to think of what I would like to create. Looking back over my varied career so far, I think the mix of my degree and the very varied roles and sectors has given me such a range of experience and skills that have oddly all contributed to setting up Petalon - whether it’s customer service, design, sales, building trailers, building websites, accounts or creating the bouquets.

What are you favourite flowers?

It changes! At the moment i’m having a lot of fun using the Ranunculus that’s in season. They come in the most extraordinary shapes and colours.

Favourite cycle route?

The Mall! I love cycling past the palace and all the mounted guards on their horses. It feels very special and very London. There’s also plenty of room and not too much traffic or potholes so you can pick up some speed too.

What does your cycling outfit consist of?

Depends on the weather, today was dry and brisk so I have a hat (from Urban Outfitters) under my helmet, a Carhartt chore coat, nike dry fit leggings (high waisted because you know, leaning over cycling and all!) merino long sleeve top and Nike trainers.

What bicycle do you ride?

We share a workspace with Kennedy City Bicycles, and I ride around on one of them! You can get lots of combinations of colours and leathers and handlebars but i’ve gone for black frame with bullhorn handlebars and tan leather. I’m a little bit in love with her, we spent 4 hours a day together and she’s a dream! A very trusty steed indeed.

See more Petalon here.

HOME


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It takes a lot to make a house a home, filling it with the small oddities that you collect to make it yours. 

I have compiled a huge image archive of interiors inspiration for a potentially exciting change resulting in less clothes shopping and a lot more interiors shopping. A glass terrarium, some Carlton ware salt and pepper pots, and vintage tins are just a few of the pieces I have acquired. 

Where as most people’s first stop is a trip to Ikea most of my shopping has been done at carboot sales and antique fairs, it’s been fun hunting around for interesting bits and pieces. I managed to score some 50’s metallic striped cocktail glasses the other day for £3…bargain!